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New BIA/Kelsey Report Examines Opportunities for Selling SEO and Social Automation to SMBs – SYS-CON Media (press release)

Written on August 1st, 2016


CHANTILLY, Va., July 18, 2016 /PRNewswire-iReach/ — A new sponsored research report from BIA/Kelsey suggests there is a tremendous opportunity for marketing automation sellers to engage small and medium-sized businesses (SMBs) with search engine optimization (SEO) combined with social marketing solutions. “Selling SEO and Social Automation to SMBs” examines the opportunities for helping SMBs engage customers with robust, search-optimized web presence linked across a variety of channels, particularly social media.

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The report features data from BIA/Kelsey’s Local Commerce Monitor ™ (LCM), an annual survey of SMB marketing preferences, priorities and intentions. The most recent wave of LCM revealed that among Plus Spenders (respondents who dedicate an average of $75,000 annually on advertising and marketing tools), SEM/SEO services topped the list of channels for best return on investment.

“SMB Plus Spenders are now using an average of 12.9 different media and marketing platforms, according to LCM,” said report author Mitch Ratcliffe, senior analyst & digital media strategist, BIA/Kelsey. “All those channels lead back to the SMB website, which can drive revenue and contribute to higher search engine rankings. SEO, combined with social marketing, tie all these channels together to influence search results.”

The report examines the optimum approach for sellers of marketing automation to expand their product mix to include SEO and social marketing services and outlines the key components of a comprehensive marketing automation strategy for SMBs.

Among the topics covered in the report are:


  • The Digital Competitive Environment
  • Staffing to Sell and Support
  • What SEO Success Looks Like
  • SEO and Social Engagement Models


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